![]() ![]() He should stay the course and ensure that protecting new generations from nicotine addiction remains a top agency priority. The fast-growing industry, which has one firm valued at $15 billion, may well mount a lobbying campaign to cow Gottlieb. The Food and Drug Administration commissioner is a Trump appointee and serves in an administration that has elevated regulatory rollback as a priority. ![]() The challenge now for Gottlieb is to back up that tough rhetoric with action, particularly if e-cigarette firms respond with vague assurances or by targeting Gottlieb himself. Scott Gottlieb for giving a timely ultimatum to e-cigarette makers last week: These firms can either crack down on underage use of their harmful products or face serious consequences for their bottom lines.
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